Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results


About the authors

Inge De Bleecker has been designing and testing web, mobile, and voice experiences for more than 20 years. She builds and leads UX teams and evangelizes UX throughout organizations. She is fascinated by the communication between humans and devices. Her mantras are "design for everyone"and "test early and often." Inge has run over 200 remote studies across different industries, languages, and regions. She finds remote studies a powerful and effective way to gather user feedback that would otherwise be difficult to collect.

Rebecca and I would both like to thank Packt Publishing for their encouragement and support throughout this exciting experience. Rebecca, it was a true joy collaborating with you, as always! Thanks also to my husband, Arpit, my son, Kennas, and my parents for their unfailing love, support, and patience.


Rebecca Okoroji has been working in UX since 2000. She is passionate about the need for providing exceptional digital experiences and has since expanded her focus to encompass customer experience. She believes that there is no such thing as a user error, only badly designed interfaces. Customer/user feedback is essential to building a good UX, and remote unmoderated usability testing is a cost-effective and efficient way of collecting this. Rebecca has conducted over 100 such studies in globally dispersed projects for a large variety of industries and has a wealth of experience to draw on.

Inge and I would both like to thank our reviewers for their great feedback, and very especially Nic for the beautiful images she designed. Writing this book with Inge was more fun than I could ever have imagined. Thank you for that, Inge! Additionally, I would like to thank my husband for never doubting that this would be an exhilarating, at times tear-my-hair-out frustrating, but ultimately gratifying adventure.

About the reviewers

UX blogger, author of Fixing Bad UX Design (Packt Publishing), author of the chapter about UX for Conversion for a Brazilian book on digital marketing, reviewer of the book UX Mobile (Packt Publishing), Lisandra Maioli is an Italian-Brazilian journalist with a certification in UX (General Assembly LA), a post-graduate diploma in Marketing (UC Berkeley), in digital marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). She has about two decades of international and multidisciplinary experience in digital communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.


Jens Jacobsen created his first web page in 1995 with Notepad and tested it in NCSA Mosaic. Soon, he shifted his focus from coding to conceptual work and wrote a book on the conceptual design of websites, Website-Konzeption, published in German by Addison-Wesley in 2001. It is now in its 8th edition. Jens writes for several German expert blogs about usability, UX, and creating successful websites. He works as a freelance UX consultant for mid- and big-sized companies.






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