Inge De Bleecker has been designing and testing web, mobile, and voice experiences for more than 20 years. She builds and leads UX teams and evangelizes UX throughout organizations. She is fascinated by the communication between humans and devices. Her mantras are "design for everyone"and "test early and often." Inge has run over 200 remote studies across different industries, languages, and regions. She finds remote studies a powerful and effective way to gather user feedback that would otherwise be difficult to collect.
Rebecca and I would both like to thank Packt Publishing for their encouragement and support throughout this exciting experience. Rebecca, it was a true joy collaborating with you, as always! Thanks also to my husband, Arpit, my son, Kennas, and my parents for their unfailing love, support, and patience.
Rebecca Okoroji has been working in UX since 2000. She is passionate about the need for providing exceptional digital experiences and has since expanded her focus to encompass customer experience. She believes that there is no such thing as a user error, only badly designed interfaces. Customer/user feedback is essential to building a good UX, and remote unmoderated usability testing is a cost-effective and efficient way of collecting this. Rebecca has conducted over 100 such studies in globally dispersed projects for a large variety of industries and has a wealth of experience to draw on.
Inge and I would both like to thank our reviewers for their great feedback, and very especially Nic for the beautiful images she designed. Writing this book with Inge was more fun than I could ever have imagined. Thank you for that, Inge! Additionally, I would like to thank my husband for never doubting that this would be an exhilarating, at times tear-my-hair-out frustrating, but ultimately gratifying adventure.
UX blogger, author of Fixing Bad UX Design (Packt Publishing), author of the chapter about UX for Conversion for a Brazilian book on digital marketing, reviewer of the book UX Mobile (Packt Publishing), Lisandra Maioli is an Italian-Brazilian journalist with a certification in UX (General Assembly LA), a post-graduate diploma in Marketing (UC Berkeley), in digital marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). She has about two decades of international and multidisciplinary experience in digital communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.
Jens Jacobsen created his first web page in 1995 with Notepad and tested it in NCSA Mosaic. Soon, he shifted his focus from coding to conceptual work and wrote a book on the conceptual design of websites, Website-Konzeption, published in German by Addison-Wesley in 2001. It is now in its 8th edition. Jens writes for several German expert blogs about usability, UX, and creating successful websites. He works as a freelance UX consultant for mid- and big-sized companies.
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