Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Setting Up Your Theme

Up until this point, we've focused on what your store can do. But just as important as what your store can do is how your store looks. Do you want a busy look or a clean and minimalist look? Each will cater to a different audience.

In this chapter, we're going to look into how you can control the important visual aspects of your store. We'll dig into the following:

  • Choosing a theme for WooCommerce
  • Rearranging the product page
  • Adding a product data tab

By the end of this chapter, you should know how to choose a theme build for WooCommerce, customize the appearance of your store so that your store reflects your brand, add a product tab, and install a plugin to see the frontend hooks.

The first thing we're going to look into is choosing a theme for an online store.