Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.

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Table of Contents (15 chapters)
Preface
Preface
Who this book is for
What this book covers
To get the most out of this book
Get in touch
1
Installing WordPress and WooCommerce
Installing WordPress and WooCommerce
Importance of test sites
Creating an ad-free experience
Installing WooCommerce
Disabling nags
Summary
Free Chapter
2
Configuring Products
Configuring Products
Exploring the WordPress editor
Simple products
Variable products
Digital products
Exploring Product Bundles
Subscriptions
Summary
3
Organizing Products
Organizing Products
Categorizing and tagging
Optimizing product archive pages
Adding product filters to your Shop page
Understanding Product blocks
Summary
4
Optimizing SEO and Attracting Traffic
Optimizing SEO and Attracting Traffic
Optimizing your search engine presence (SEO)
Researching keywords for e-commerce
Creating a sitemap
Configuring breadcrumbs
Adding XML sitemaps
Summary
5
Managing Sales Through WP Admin
Managing Sales Through WP Admin
Fulfilling orders
Refunding orders and payments
Viewing sales data
Using third-party reporting platforms
Summary
6
Syncing Product Data
Syncing Product Data
Exporting out of WooCommerce
Importing products via CSV
Understanding ERP
Summary
7
Configuring In-Store POS Solutions
Configuring In-Store POS Solutions
Setting up WooCommerce POS
Setting up Square
Syncing data in-store and online
Summary
8
Using Fulfillment Software
Using Fulfillment Software
Sending and updating shipping information
Configuring Shippo
Configuring ShipStation
Summary
9
Speeding Up Your Store
Speeding Up Your Store
Monitoring speed and performance
Minifying CSS and JavaScript resources
Optimizing images
Caching and e-commerce
Optimizing content above the fold
Summary
10
Setting Up Your Theme
Setting Up Your Theme
Choosing a theme for WooCommerce
Viewing hooks on the Frontend
Adding a product data tab
Summary
11
Customizing the Product Page
Customizing the Product Page
Adding social proof (FOMO)
Adding a video tab
Displaying 360-degree images
Summary
12
Building a Landing Page
Building a Landing Page
Building a long-form landing page
Adding e-commerce to a landing page
A/B test everything
Summary
13
Creating Plugins for WooCommerce
Creating Plugins for WooCommerce
Technical requirements
Building a basic WooCommerce plugin
Customizing order statuses
Building a settings page with WooCommerce
Summary
14
Other Books You May Enjoy
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Importing products via CSV

One of my first WooCommerce projects was for a large furniture company who had their own proprietary database where they kept all of their product information. This database was where they added new products, updated the price, and added photos and placed them into categories.

They wanted their website to reflect what was in the database. So, we had two options:

  • Integrate with WooCommerce so every database change is mirrored on the website.
  • Export products into a comma-separated values (CSV), and import it into WooCommerce.

Functionally speaking, both approaches achieve the same results. But having to maintain integration with an unfamiliar proprietary database sounds like a lot of work and a potential headache. However, exporting products into a CSV file is pretty easy to do, and it's equally easy to import that CSV into WooCommerce.

We&apos...

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