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Mastering WooCommerce 4

By : Patrick Rauland

3.3 (8)

Buy this Book

Mastering WooCommerce 4

3.3 (8)

By: Patrick Rauland

Buy this Book

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.

Preface

Who this book is for

What this book covers

To get the most out of this book

Get in touch

Installing WordPress and WooCommerce

Importance of test sites

Creating an ad-free experience

Installing WooCommerce

Disabling nags

Summary

Free Chapter

Configuring Products

Exploring the WordPress editor

Simple products

Variable products

Digital products

Exploring Product Bundles

Subscriptions

Summary

Organizing Products

Categorizing and tagging

Optimizing product archive pages

Adding product filters to your Shop page

Understanding Product blocks

Summary

Optimizing SEO and Attracting Traffic

Optimizing your search engine presence (SEO)

Researching keywords for e-commerce

Creating a sitemap

Configuring breadcrumbs

Adding XML sitemaps

Summary

Managing Sales Through WP Admin

Fulfilling orders

Refunding orders and payments

Viewing sales data

Using third-party reporting platforms

Summary

Syncing Product Data

Exporting out of WooCommerce

Importing products via CSV

Understanding ERP

Summary

Configuring In-Store POS Solutions

Setting up WooCommerce POS

Setting up Square

Syncing data in-store and online

Summary

Using Fulfillment Software

Sending and updating shipping information

Configuring Shippo

Configuring ShipStation

Summary

Speeding Up Your Store

Monitoring speed and performance

Minifying CSS and JavaScript resources

Optimizing images

Caching and e-commerce

Optimizing content above the fold

Summary

Setting Up Your Theme

Choosing a theme for WooCommerce

Viewing hooks on the Frontend

Adding a product data tab

Summary

Customizing the Product Page

Adding social proof (FOMO)

Adding a video tab

Displaying 360-degree images

Summary

Building a Landing Page

Building a long-form landing page

Adding e-commerce to a landing page

A/B test everything

Summary

Creating Plugins for WooCommerce

Technical requirements

Building a basic WooCommerce plugin

Customizing order statuses

Building a settings page with WooCommerce

Summary

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Creating Plugins for WooCommerce

Ultimately, WooCommerce is a flexible platform not because of the existing plugins but because you can code your own plugin. You can customize every single line of WordPress and WooCommerce, which means you can literally change anything – it's incredibly powerful.

Becoming a WooCommerce developer could be its own series of books, but we will start by looking at how you can customize a WooCommerce plugin.

This chapter will require you to write code. You should be familiar with PHP code and object-oriented programming to get the most out of this chapter.

We're going to build a basic WooCommerce plugin, look into building integration with WooCommerce, and then customize the edit product page.

The following topics will be covered in this chapter: