Once you've added products to your store, it's time to start thinking about the organization of your store. WooCommerce automatically lists products on your Shop page and if you're new to e-commerce, you might decide that's enough and stop there.
But there's actually a lot you can do to improve the organization of your store. And this organization can have a huge impact on the revenue the store generates.
As an example, in 2017, WooCommerce updated the category structure on its site. It reorganized 17 top-level categories into 7 top-level categories with subcategories as shown in the following screenshot:
This one change improved the conversion rate of anyone landing on a category page by 20%. That's a massive improvement. And what's great is this helps both the store owner by getting more revenue and helps the user by making...