When you're running any sort of website, speed is important. But this is even more important with e-commerce where users are browsing pages, adding items to their cart, filling out checkout fields, and, most importantly, paying you.
To illustrate just how important this is, take a look at this statistic: 53% of mobile users leave a site that takes longer than three seconds to load
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That's over half of your audience. And if you're not careful, your site can take much longer than three seconds to load. Another statistic: A one-second delay can reduce conversions (sales) by 7%.
If your store makes $100,000 a year and it slows down by just one second, you'll lose $7,000. For these reasons, it's incredibly important to have a website that loads quickly.
In this chapter, we're going to make sure your site loads fast. We're going...