Book Image

Joomla! 1.5 Content Administration

Book Image

Joomla! 1.5 Content Administration

Overview of this book

Often a company hires consultants or web developers to build a Joomla! web site, and then takes over running the site in house. If you are a content administrator concerned with creating and maintaining the 'product' of a content management site, and not modifying its code, this book is all you need. This practical, hands-on guide will give you all the knowledge needed to maintain and edit your web site as a content-rich place that visitors return to again and again. There are many books available to help you administer a Joomla! site, but this is the only one specifically for Content Administrators. It is a quick-start guide that best serves content administrators and editors and doesn't cover designing or creating a site. However, anybody who has built their own site but needs help with article management, multimedia management, search engine optimization, and more will also benefit from it. To explain all the features, we will work on developing and maintaining the content and structure of a fledgling web site for a fictitious company "The Party People". Beginning with the basics, which includes an exploration of how to access and navigate around the administration interface, you will move into managing and creating content, including adding images, video, and audio material. There is advice on how to make the most of your multimedia material and how to choose the right file type for your needs. As your skills develop, you will work through techniques for making the site search-engine friendly and securing it against potential malicious attacks. All of these techniques and processes are explained step by step, and by the end of the book you will be able to take advantage your new-found knowledge and skills and maintain your Joomla! site with ease. Keeping your content fresh and engaging becomes easy, once you know how and that's what this book aims to do. It will help you become a more effective and efficient manager of Joomla!-based web sites.
Table of Contents (14 chapters)
Joomla! 1.5 Content Administration
Credits
About the Author
Acknowledgement
About the Reviewer
Preface

Chapter 6. Making Your Site Popular

As we know, search engines help us find websites and, theoretically, those with keywords and descriptions in the code that most closely match the words you type into the search box will appear ranked in order of their compatibility to your search query.

This chapter outlines:

  • How search engines find websites based on keywords and page descriptions.

  • How you can apply them to your website and increase the chances of a better ranking in the index page of a search engine result.

We'll also look at some ways you may be able to improve the success of your search engine ranking, using the Party People website to show you how.

So the question is, how do you get your site at the top of the listing page? Unfortunately, there isn't an easy answer to this one and there are no guarantees about making it to the top of the list either.

Overview of Search Engine Ranking

Without going into the finer details, search engines all work differently but they do follow some general...