<p>OpenCart is a popular open source shopping cart solution and provides elegantly written tools to establish a fully functional online store from scratch in a very short time with intuitive screens. It can be a difficult task for beginners to go beyond the basics and apply all the features, which they will require for their businesses.</p> <p>This practical book gives you hands-on experience on using and managing OpenCart, helping you start feature-rich, professional online stores easily. It also teaches you how to organize your online store effectively in terms of products, payments, shipping, orders, and customer relations.</p> <p>OpenCart 1.4 Beginner's Guide will teach you how to build a store that can take control of all the online shopping needs. You will be able to run multiple shops in a single installation. You will learn how to set up products and correctly organize in categories. You will correctly integrate a payment gateway and shipping method after reading the comparisons and applying the examples. You will learn how to define taxes and apply them according to the geolocation of a customer. This book also teaches you how to manage orders and customers. You can impress your customers and increase the availability of the website to more people with the help of this practical guide. Additionally, the book also teaches you how to use design templates and apply SEO (search engine optimization) to make the store more visible for search engine queries.</p>