A store can use the most advanced online store software, apply very good competitive prices, but still be unsuccessful due to insufficient customer relationship management. Thus, solving customer problems and grouping customers in segments are key for success.
An online store owner can need more than one login to manage different tasks on the store. For example, while a user takes care of orders, another can only enter and change information for products. OpenCart basically provides the ability to create new users with different permissions.
In this chapter we shall learn about:
Advantages of customer registration
Important customer settings
Grouping customers
Sending email newsletters and messages
Adding customer information manually
Adding a new user group
Assigning permissions to a group
Assigning a user to a group
Testing user permissions