Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Using Fulfillment Software

In chapter 5, Managing Sales Through WP-Admin, we talked about managing orders, and that includes how to mark orders as shipped and how to print out labels through your own site. That's the easiest way to fulfill orders, and that's how I recommend most store owners start.

Once your store starts growing and you need to ship out dozens of packages a day and you have full-time employees helping you send orders, you might want to set up the software to help you ship packages. This is called fulfillment software. Or, you might hire a third-party logistics partner (3PL) who will ship your packages for you. These options have numerous advantages:

  • You can easily give employees access to fulfillment software so they can do everything in their job (picking and packing items, printing shipping labels, and marking orders as complete) without giving them...