In Chapter 1, Organization Administration and Chapter 2, User Management in Salesforce CRM, we were introduced to the profile feature in Salesforce that is a controlling mechanism. Profiles are used to determine the functions users can perform, which type of data they can access, and what operations they can carry out on that data.

In this chapter, we will describe in detail the Salesforce CRM record storage features and user interfaces that can be customized, such as objects, fields, and page layouts. In addition, we will see an overview of the relationship that exists between the profile and these customizable features that the profile controls.

This chapter looks at the methods to configure and tailor the application to suit the way your company information can be best represented within the Salesforce CRM application.

We will look at mechanisms to store data in Salesforce and also explore the concepts of objects and fields. The features that allow...