I have enjoyed working on the third edition of this book, and I am thankful to the many people who have helped in the creation of this work. First and foremost, I would like to thank you for purchasing this book. I sincerely hope you find it as enjoyable and useful to read as it has been to write.

I would like to thank the team at Salesforce.com for providing me with the Salesforce CRM product. Salesforce products are easy and fun to work with and their solutions constantly innovate the CRM industry with each new release.

Next, I would like to thank everyone at Packt Publishing who have successfully produced the completed work. During the writing process, the team was thoroughly professional and highly supportive.

My family and friends have also been very supportive; it is only with their help, patience, and endless cups of tea that I have been able to complete my part of this endeavor.

Finally, I would like to thank everyone who has contributed with feedback and suggestions. Instead of trying to name them all and risk not mentioning others, I would like to thank all the Salesforce.com employees, professionals, and keen enthusiasts in general, who help make the Salesforce.com community such a productive and collaborative environment.

If you haven't participated in Salesforce.com's online user communities, such as success.salesforce.com (where you can post questions or ideas), developer.force.com, LinkedIn Salesforce.com user groups, and Twitter (look out for hash tags #salesforce and #askforce), I strongly recommend them as they are a truly valuable place to exchange information.