Book Image

Machine Learning with R Cookbook

By : Yu-Wei, Chiu (David Chiu)
Book Image

Machine Learning with R Cookbook

By: Yu-Wei, Chiu (David Chiu)

Overview of this book

<p>The R language is a powerful open source functional programming language. At its core, R is a statistical programming language that provides impressive tools to analyze data and create high-level graphics.</p> <p>This book covers the basics of R by setting up a user-friendly programming environment and performing data ETL in R. Data exploration examples are provided that demonstrate how powerful data visualization and machine learning is in discovering hidden relationships. You will then dive into important machine learning topics, including data classification, regression, clustering, association rule mining, and dimension reduction.</p>
Table of Contents (21 chapters)
Machine Learning with R Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Resources for R and Machine Learning
Dataset – Survival of Passengers on the Titanic
Index

Introduction


Enterprises accumulate a large amount of transaction data (for example, sales orders from retailers, invoices, and shipping documentations) from daily operations. Finding hidden relationships in the data can be useful, such as, "What products are often bought together?" or "What are the subsequent purchases after buying a cell phone?" To answer these two questions, we need to perform association analysis and frequent sequential pattern mining on a transaction dataset.

Association analysis is an approach to find interesting relationships within a transaction dataset. A famous association between products is that customers who buy diapers also buy beer. While this association may sound unusual, if retailers can use this kind of information or rule to cross-sell products to their customers, there is a high likelihood that they can increase their sales.

Association analysis is used to find a correlation between itemsets, but what if you want to find out the order in which items are...