To understand what extending the organization model means, we have to be aware of something called business growth and business continuous improvement.

International organizations can grow internally and externally. External growth occurs by mergers or acquisition, and that's what happened when Microsoft bought Skype with an investment of 8.5 billion dollars. Another international organization decided to target a new customer segment or create sales growth in one of its products in the next year with a certain number of sales amount and units, which is called internal business growth.

These two types of growth both contain a high level of risk and challenges; therefore, the CEOs need to measure the performance of these types of growth opportunities (internal or external).

They also need to monitor and control the performance improvement that happens in the lower level of the organization, such as departments, business units, and divisions.

Microsoft...