Book Image

Essential Meeting Blueprints for Managers

By : Sharlyn Lauby
Book Image

Essential Meeting Blueprints for Managers

By: Sharlyn Lauby

Overview of this book

Table of Contents (12 chapters)

Chapter 7, Focus Groups


  • Focus Groups for Beginners by Jacqueline M. Barnett, Texas Center for the Advancement of Literacy & Learning, 2002

  • Advantages & Disadvantages of a Focus Group by Alexis Writing, Houston Chronicle

  • When to Use a Focus Group and When Not to by Diane Loviglio, Mozilla UX, August 21, 2012

  • Survey or Focus Group: Which to Use When by Susan Eliot, The Listening Resource, December 14, 2010

  • Focus Groups Tip Sheet published by the University of California at Berkeley, September 2006

  • Qualitatively Speaking: The focus group vs. in-depth interview debate by Carey V. Azzara, Quirk's Marketing Research Media, June 2010

  • When and Why to Choose Focus Groups vs. One-on-One Interviews by Roger A. Straus, The Research Playbook, January 21, 2010

  • Designing and Conducting Focus Group Interviews by Richard A. Krueger, University of Minnesota, October 2002

  • Focus Groups: A Tool for Evaluating Visitor Services, Park Studies Unit, University of Idaho

  • How to Run Useful, Inexpensive Focus Groups, The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups

  • People Skills by Robert Bolton, Touchstone Books: New York, 1986

  • Focus Group Facilitation Guidelines by Jill Dixon, University of Wisconsin, May 2005

  • Toolkit for Conducting Focus Groups, Rowan University