In any business or service, it is really important to be familiar with the Return on Investment (ROI). The ROI is used to evaluate the efficiency of an investment. Investments in ads can be tracked through Urchin Tracking Module (UTM) codes. A UTM code is a small string that you can add to a URL. This UTM code will help you to track campaigns, sources, and media.
Tracking a marketing campaign
Getting ready
For this recipe, we will be using the my_library module from the previous recipe. Odoo has built-in support for UTMs. With our library application, we don't have any practical case where UTMs can be used. However, in this recipe, we will add UTM in the issues generated from the /books/submit_issues from my_library.
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