Book Image

Odoo 12 Development Cookbook - Third Edition

By : Parth Gajjar, Alexandre Fayolle, Holger Brunn, Daniel Reis
Book Image

Odoo 12 Development Cookbook - Third Edition

By: Parth Gajjar, Alexandre Fayolle, Holger Brunn, Daniel Reis

Overview of this book

Odoo is a powerful framework known for rapid application development. Its latest release, Odoo 12, introduces tons of new features. With this book, you’ll learn how to develop powerful Odoo applications from scratch, using all the latest features. This Odoo cookbook starts by covering Odoo installation and deployment on the server. Next, you’ll explore the Odoo framework with real-world examples. You’ll create a new Odoo module from the ground up and progress to advanced framework concepts. You’ll also learn how to modify existing applications, including Point of Sale (POS). This book is not just limited to backend development; the advanced JavaScript recipes for creating new views and widgets will help you build beautiful UI elements. As you move forward, you’ll gain insights into website development and become a quality Odoo developer by studying performance optimization, debugging, and automated tests. Finally, you’ll learn the latest concepts like multi-website, In-App Purchasing (IAP),, and IoT Box. By the end of the book, you’ll have all the knowledge you need to build powerful Odoo applications. The development best practices used in this book will undoubtedly come handy when you are working with the Odoo framework.
Table of Contents (26 chapters)

Tracking a marketing campaign

In any business or service, it is really important to be familiar with the Return on Investment (ROI). The ROI is used to evaluate the efficiency of an investment. Investments in ads can be tracked through Urchin Tracking Module (UTM) codes. A UTM code is a small string that you can add to a URL. This UTM code will help you to track campaigns, sources, and media.

Getting ready

For this recipe, we will be using the my_library module from the previous recipe. Odoo has built-in support for UTMs. With our library application, we don't have any practical case where UTMs can be used. However, in this recipe, we will add UTM in the issues generated from the /books/submit_issues from my_library.