Developing a concise pitch can be hard. There are three main elements:
Describe who you are and what you do.
Tell them your mission or goal.
Explain why you're unique.
The words do not need to be fancy. One of the best examples I've seen over the years comes from author and consultant Wally Bock. He offers a product called the Working Supervisor's Support Kit. Here's how he describes it: "My Working Supervisor's Support Kit helps bosses do better." I get it. Buy this kit, give it to my supervisors, and they will get better at managing the workforce. Simple and direct. It clearly articulates the value proposition.
Take a few moments to think about your elevator pitch. Every business person should help "increase rates of success" and "develop real-life solutions". That's a no-brainer. Make sure it clearly tells potential customers what you do.