Pitch meetings are a special kind of meeting. We have something invested in them. We want a certain outcome. However, there are common elements such as planning, preparation, and follow-up. Even when pitch meetings don't turn out the way we hoped, they still have the potential to be productive and worth the time.
Regardless of the idea you're pitching, one thing is certain—the work doesn't stop after the pitch. Now it's time to make that idea you've fought for a reality. In our next chapter, we'll discuss how to integrate those ideas the company has agreed to support into your strategic plan.