Handling streaming data in AWS
In today’s world, businesses aim to gain a competitive edge by providing timely tailored experiences to consumers. Consumers expect personalized experiences that meet their specific needs and reject those that don’t, such as when applying for a loan, investing, shopping online, tracking health alerts, or monitoring home security systems. As a result, speed has become a critical characteristic that businesses strive to achieve. Insights from data are perishable and can lose value quickly. Streaming data processing allows analytical insights to be gathered and acted upon instantly to deliver the desired customer experience.
Batch processing data doesn’t allow for real-time risk mitigation or customer authentication, and the customer experience can be ruined – and is hard to recover – if action isn’t taken in real time. Acting on real-time data can help prevent fraud and increase customer loyalty. Untimely...