Using sensitivity labels
As part of the holistic data protection capabilities, Power BI includes integration with Microsoft Information Protection (MIP). MIP provides sensitivity labels as a way of making it easy for users to classify critical content and data while not making this a burden for the user or restricting collaboration.
Sensitivity labels allow users to classify datasets, reports, dashboards, and dataflows as having a specific sensitivity so that data can be protected. For example, some data used in Power BI reports might be publicly accessible data, and this feature allows those datasets to be labeled as such. In the same way, internal sales data might need to be protected and labeled as confidential; when this happens, the data is protected by the service from being accessed by those who do not have permission to access data labeled confidential. It can also enforce encryption, restrict forwarding, and, in some cases, printing as well.
In Power BI, sensitivity...