Book Image

Learning Einstein Analytics

By : Santosh Tukaram Chitalkar
Book Image

Learning Einstein Analytics

By: Santosh Tukaram Chitalkar

Overview of this book

Salesforce Einstein analytics aka Wave Analytics is a cloud-based platform which connects data from the multiple sources and explores it to uncover insights. It empowers sales reps, marketers, and analysts with the insights to make customer interactions smarter, without building mathematical models. You will learn to create app, lenses, dashboards and share dashboards with other users. This book starts off with explaining you fundamental concepts like lenses, step, measures and sets you up with Einstein Analytics platform. We then move on to creating an app and here you will learn to create datasets, dashboards and different ways to import data into Analytics. Moving on we look at Einstein for sales, services, and marketing individually. Here you will learn to manage your pipeline, understand important business drivers and visualize trends. You will also learn features related to data monitoring tools and embedding dashboards with lightning, visualforce page and mobile devices. Further, you will learn advanced features pertaining to recent advancements in Einstein which include machine learning constructs and getting predictions for events. By the end of this book, you will become proficient in the Einstein analytics, getting insights faster and understanding your customer in a better way.
Table of Contents (19 chapters)
Title Page
Copyright and Credits
Dedication
Packt Upsell
Contributors
Preface
7
Security and Sharing in Einstein Analytics
Index

Chapter 10. Advanced Technologies in Einstein Analytics

There are numerous advanced technologies beyond the basics and no code functionalities, which we discussed. In the previous chapters, we learned about building dashboards, creating lenses, datasets, recipes, and so on. All these features and functionalities help us to create interactive visualizations and give us insight into customer data. Visualizations and insight help businesses make decisions that result in more business and greater customer satisfaction. This chapter will review the advanced and popular technologies in Einstein Analytics. All these technologies help us to create and solve complex business problems that cannot be solved using the basics or the no code approach. Some of these technologies are being used behind the scenes already. For example, Einstein Analytics uses SAQL in lenses and dashboards. The following are the few topics we are going to cover in this chapter:   

  • Salesforce Analytics Query Language
  • XMD
  • JSON