Book Image

Learning Einstein Analytics

By : Santosh Tukaram Chitalkar
Book Image

Learning Einstein Analytics

By: Santosh Tukaram Chitalkar

Overview of this book

Salesforce Einstein analytics aka Wave Analytics is a cloud-based platform which connects data from the multiple sources and explores it to uncover insights. It empowers sales reps, marketers, and analysts with the insights to make customer interactions smarter, without building mathematical models. You will learn to create app, lenses, dashboards and share dashboards with other users. This book starts off with explaining you fundamental concepts like lenses, step, measures and sets you up with Einstein Analytics platform. We then move on to creating an app and here you will learn to create datasets, dashboards and different ways to import data into Analytics. Moving on we look at Einstein for sales, services, and marketing individually. Here you will learn to manage your pipeline, understand important business drivers and visualize trends. You will also learn features related to data monitoring tools and embedding dashboards with lightning, visualforce page and mobile devices. Further, you will learn advanced features pertaining to recent advancements in Einstein which include machine learning constructs and getting predictions for events. By the end of this book, you will become proficient in the Einstein analytics, getting insights faster and understanding your customer in a better way.
Table of Contents (19 chapters)
Title Page
Copyright and Credits
Dedication
Packt Upsell
Contributors
Preface
7
Security and Sharing in Einstein Analytics
Index

Chapter 11. Machine Learning and Deep Learning

In the previous chapter, we learned about embedding the Einstein Analytics dashboards in Lightning, Salesforce Classic, and Community. The power of embedding dashboards into other environments is good for business as it runs on multiple platforms. Until now, we have learned the point and click features, security and sharing, and all the basics that help us to create visualizations that give the business insights and help in making business decisions. Creating lenses, steps, static steps, and charts give key information about the business to the user. All the decisions made the business to grow. We defined the Einstein Analytics as the Analytics powered by AI and, until now, we have not gone through or implemented anything related to AI or how AI works in Einstein Analytics. This chapter is for absolute beginners, we are going to take an overview of AI, Einstein Discovery, deep learning, machine learning, natural-language processing, and predictive...