Reviews and integrity
Let us first look at the importance of online reviews and why fake reviews exist.
Why fake reviews exist
E-commerce websites always have reviews for products. Reviews play an important role in the online world. Reviews allow consumers to post their experiences and facilitate peer-to-peer reputation building. Reviews are important on online platforms for several reasons:
- Online reviews provide valuable information to potential customers about the quality and performance of a product or service. Customers can read about other people’s experiences with a product or service before deciding whether to buy it or not.
- Reviews from other customers help build trust between the seller and the buyer. Positive reviews can reassure potential customers that a product or service is worth buying, while negative reviews can warn them about potential problems.
- Online reviews can provide businesses with valuable feedback about their products and services...