A key part of building a smart digital advertising system is to deliver ad content and get insight. In general, we can build a digital advertising dashboard or digital signage system using a desktop or web application. This application will act as content host to deliver ad content. You can see a simple architecture of a digital signage system here:
The Ads System can be a desktop or web application. There is a local database to store ad content. The application will show ad content periodically.
In some cases, we can deploy multiple ad servers at several locations. We'll build a central database so ad content can be pushed to each local ad server. We also can design to deliver ad content based on location. It means each local ad server has a different ad location. In general, we can build a hybrid centralization and decentralization...