OpenX Ad Server: Beginner's Guide
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OpenX Ad Server: Beginner's Guide
By:
Overview of this book
<p>OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly.<br /><br />This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions.<br /><br />OpenX Ad Server Beginner's Guide will help you gain control over all the advertising needs of your blogs and web sites on a centralized ad-serving platform, for much easier management than traditional with methods. You will be able to run your own ads and sell your ad space to advertisers at the same time. You will learn how to serve ads according to origin of the visitors using GeoTargeting features. Combined with OpenX Channels, you will maximize your online revenue with relevant ads. This book also tells you how you can integrate other popular Ad networks like Google AdSense, Amazon and so on. Using OpenX for multiple accounts, tracking the success of ad campaigns using statistics, and reports are also discussed in detail.</p>
Table of Contents (16 chapters)
OpenX Ad Server: Beginner's Guide
Credits
About the Author
About the Reviewers
Preface
Free Chapter
Introduction and Installation of OpenX Ad Server
Start Ad Serving with OpenX
Advertisers and Campaigns
Filling Campaigns with Banners
Adding Websites and Zones
Taking Advantage of Channels
OpenX Account Management
User and Account Preferences
Upgrading OpenX
Using Reports and Statistics
Customer Reviews