OpenX Ad Server allows publishers and advertisers to manage multiple websites and its zones from a single interface. This increases the efficiency of overall campaign management, especially on large website networks.
In this chapter, we shall learn the following:
What the zone types are and their differences
How to add a website and a banner type zone
About invocation code and how to apply on our web pages
How to link banners to a zone
Why zone probability screen is vital
Several advanced zone type settings
The importance of dynamic zone sizing
How to add zone invocation codes to Blogger and WordPress
A website can have multiple predefined sections to serve advertisements. Each section is called a zone in OpenX. A zone is simply a placeholder in a website that is allocated for advertisements. The following screenshot shows a typical web page with three zones, all serving banners: