Book Image

Oracle CX Cloud Suite

By : Kresimir Juric
Book Image

Oracle CX Cloud Suite

By: Kresimir Juric

Overview of this book

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
Table of Contents (15 chapters)
Title Page
About Packt


In this chapter, we have covered the most important Oracle CX solutions available at the time of writing. Oracle is constantly expanding its CX offerings with best-of-breed products, which means that functionalities can overlap, but each of them shines in some aspects.

It is imperative that you understand the needs of your company so that you can choose and combine solutions that will best suit your needs.

To summarize, you can use products for these purposes:

  • Oracle Sales Cloud—Central CRM-like solution
  • Oracle Marketing Cloud—Manage your campaigns
  • Oracle Service Cloud—Contact center solution and self-service solution
  • Oracle CPQ Cloud—Pricing and quotas solution
  • Oracle Commerce—Storefront, sites, and B2B/B2C solutions
  • Oracle Social Cloud—Social engagement tool

In the next chapter, we will learn about the CX solution architecture and its implementation.