Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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Chapter 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform

How you choose to host your CRM solution can significantly impact your business. Factors to consider include features and services that are available to you, regulatory compliance, security, portability, how and when you can access your data, and who is responsible for keeping your solution safe. Then there is the overall cost of the system, including the money you spend to buy, maintain, and operate the system, along with the ongoing costs that you'll encounter.

These are just some of the core factors that will directly influence your choice of CRM platform and the hosting method for your solution. In this chapter, we will be covering what the most important factors are in each method, before evaluating both the pros and cons of cloud, on-premise, and hybrid deployment.

You have already come a long way in your journey and you probably have, at this point, chosen your CRM platform. Alternatively, it might be...