We've just covered all the skills you need to build and promote a beautiful online shop to showcase your products or services. Furthermore, working through this chapter means that you've now mastered all of Squarespace's primary building and content tools.

Once you have finished setting up your shop or donations, it's a good time to log out of the Squarespace administration mode and use the site password to see your website exactly as a normal visitor would. Take some time to move around the site, and see how the flow is working—or not. You may find it helpful to refer to your Website Toolkit and check whether your customers will be able to perform their primary objective(s) easily. You may also want to take this opportunity to ask a colleague to do the same. People are often distracted by design details, so doing it now, when you have not yet applied colors or other stylistic elements, can help them focus on the task rather than the appearance of the pages. Just be sure to set their...