Book Image

Remote Usability Testing

By : Inge De Bleecker, Rebecca Okoroji
Book Image

Remote Usability Testing

By: Inge De Bleecker, Rebecca Okoroji

Overview of this book

Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones. This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
Table of Contents (18 chapters)
Title Page
Copyright and Credits
Packt Upsell
What to Consider When Analyzing and Presenting the Study Results

Chapter 3. How to Effectively Recruit Participants

In Chapter 2, What Not to Forget When Planning Your Study, we focused on the overall planning of a study. An important aspect of planning a study is finding suitable candidates and having them sign up for the study.

In this chapter, we will cover the different aspects of recruiting, including the following:

  • The importance of profiling participants that represent the target users
  • Recruiting specific target user groups, such as minors or subject matter experts
  • The advantages and disadvantages of self-recruiting, versus using a third-party recruiting source
  • How to screen and set expectations
  • Compensation

An informed approach to recruiting participants is yet another crucial factor in ensuring the success of the study.