In Chapter 2, What Not to Forget When Planning Your Study, we focused on the overall planning of a study. An important aspect of planning a study is finding suitable candidates and having them sign up for the study.
In this chapter, we will cover the different aspects of recruiting, including the following:
- The importance of profiling participants that represent the target users
- Recruiting specific target user groups, such as minors or subject matter experts
- The advantages and disadvantages of self-recruiting, versus using a third-party recruiting source
- How to screen and set expectations
An informed approach to recruiting participants is yet another crucial factor in ensuring the success of the study.