Search engines such as Google, Bing, Yandex, and so on scrape the web using web crawlers. They search for content on your application and try to determine the keywords that are important on the web page and then try to determine the uniqueness and importance of the page in terms of its words, all of which are related to billions of web pages on the internet. They use a very complicated algorithm to determine which words are the keywords on the website.
Now, we will look at various tips to improve SEO and try to incorporate them in our application. Some of the ones we will cover in this chapter are as follows:
- Content is king
- Accessibility
- Using anchor tags for links
- Using sitemap.xml
- Using robots.txt
- Title and description
Let's look at them one by one.