Before you pick a theme or jump in and start editing one, we strongly encourage you to do some site planning. Similar to any endeavor, your website plan provides a starting point and needed structure. A plan establishes priorities and metrics, which are what will be emphasized and how success will be measured.
Goals |
SEO Plan |
Functionality |
Aesthetics |
Content |
Pick a Theme |
Extend WordPress |
---|---|---|---|---|---|---|
What are your goals? |
Keyword, Competition, Audience |
What must users be able to do? |
How should the site look? |
Outline your initial content. |
Free or Premium? |
Research plug-ins and third-party solutions |
It may seem obvious, but take the time to write down your goals. Of course you want to be on the first page of Google for your targeted keywords. That's why you'll be making an SEO plan. What else? If you are launching a new site, how many visitors do you hope to attract within the first six months and within the first year? If you are selling products or services, how many sales per month do you need to make? If you are launching a personal site, how many articles per week or month do you want to post? How many inbound links do you want to build in the first year? Be specific since this will help keep you on track as you develop, launch, and maintain your site.