In Chapter 10, we try our hands on various techniques to promote our products and e-store, and also optimize our store for security. The following modules would be very helpful for that:
SEO Checklist doesn't add any new functionality to our site, but it suggests useful modules and checks that they are installed and properly configured.
Pathauto automatically creates path aliases for our nodes, categories, and users. It generates search engine-friendly URLs and improves the ranking of our pages.
This module automatically creates <title> elements for our nodes and users. It also gives authors the ability to create a page title different from the node title.
Global Redirect creates page redirects and solves problems related to duplicate content and lower rankings by search engines.
Path redirect also uses redirects, but for another reason. It helps you to create redirects from old or deactivated pages to new ones.
Site map creates a page with a site map in a readable form. The visitors of your site can view the structure of it, but it's also accessible by search engines.
Service links allows you to share your content in the most popular networking sites, such as Facebook, StumbleUpon, Digg, Delicious, Google, Yahoo, and so on. People spend most of their time in these sites, so it's a great opportunity to inform them about your company and your products.
Ubercart Google Base Integration allows you to submit your products to Google Merchant Center (formerly known as Google Base).
This is a simple module that checks your website and gives you a report about existing vulnerabilities.