Book Image

Magento 2 - Build World-Class online stores

By : Fernando J Miguel, Ray Bogman, Vladimir Kerkhoff, Bret Williams, Jonathan Bownds
Book Image

Magento 2 - Build World-Class online stores

By: Fernando J Miguel, Ray Bogman, Vladimir Kerkhoff, Bret Williams, Jonathan Bownds

Overview of this book

Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products • Magento 2 Development Essentials by Fernando J. Miguel • Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff • Mastering Magento 2 by Bret Williams and Jonathan Bownds
Table of Contents (6 chapters)

Chapter 5. Managing Non-Product Content

As important as products and product information are to e-commerce, successful online stores need more in order to attract customers and fortify the store's brand. Even printed catalogs often contain information about the seller, including hours of operation, return policies, company history, and more. This non-product content is essential.

To gain an understanding of how to create and manipulate non-product content, we will cover the following topics:

  • Review how Magento incorporates content
  • Learn how to create content pages in your Magento store
  • Create and use static blocks
  • Utilize built-in content widgets

Once you know how to interweave non-product content throughout your online store, you will no doubt discover innovative ways to increase customer engagement.

The Magento content management system

As with most e-commerce platforms, Magento's management of non-product content lacks some of the more robust features of a dedicated content...