Let's start by looking at one of the simplest elements in your site setup, configuring Drupal's Site Details. The Site Details section of the Configuration manager includes three items that are of interest for SEO:
Site name
Slogan
Error pages
We will now discuss each of these in brief.
You get your first chance to give your site a name during the Drupal installation process. Once the installation is complete, however, you can modify the site name at any time via the Configuration manager. The site name is the key to you for several reasons:
It automatically appears on the site header in many themes, as highlighted in the following screenshot
It appears as the page title shown in the top browser bar and browser tab, as highlighted in the following screenshot
If a browser supports tabs, the name will also appear on the browser tab for the page
The name appears in e-mails generated by the system
From an SEO perspective, the site name is the key due to...