With increased mobility and increased m-commerce, organizations spend significant time trying to understand consumer needs. Consumers have more and more data at their disposal to be able to make decisions. This has led to changed behaviors of consumers and ever increasing expectations. The end result is changed market dynamics of how we do business.
More and more enterprises are leveraging mobility to boost their top-lines, improve efficiencies, and venture into new business areas and penetrate the markets.
Today, millions of mobile users depend on their devices and mobile apps. Mobile users are increasingly becoming critiques of user experience and the performance of mobile apps. Increased usage of mobile apps has also increased the need for robust testing of these applications before releasing them to the market.
In this chapter, we will discuss the following things:
Key expectations from end users.
Key challenges encountered...