Digital transformation is being applied in the CPR industry in multiple areas, such as customer handling, content management, commerce management, and fulfillment, optimizing performance across channels to ensure seamless convergence of physical and digital channels. The following schematic highlights the various domains that have benefitted from digital technologies applied to the CPR industry:
With the advent of digital technologies into the sector, the consumer products and retail landscape is rapidly transforming as customers demand more information, access, and options than ever before. Being a shopper today is more exciting than ever. Shoppers are enabled with technology that allows them to approach the shopping process in a different way than they have in the past. Today's customers or digital shoppers demand for an always on and always open shopping experience.