With the increasingly competitive trading environment, consumer products and retail (CPR) companies are re-thinking their global operating model. It is clearly understood that deploying the right operating model leads to cost-effective operating platforms, improved market insight, and, thereby, improved competitiveness.
In this chapter, we will discuss the following:
Current challenges in the CPR sector
Key trends in physical and online stores
Digital transformation in the CPR industry
An illustrative customer journey of a digital shopper in an omni-channel environment
An illustration of what being digital means for the CPR industry
Factors considered by digital shoppers
QA considerations and tests required in omni-channel CPR