Book Image

Testing Practitioner Handbook

By : Renu Rajani
Book Image

Testing Practitioner Handbook

By: Renu Rajani

Overview of this book

The book is based on the author`s experience in leading and transforming large test engagements and architecting solutions for customer testing requirements/bids/problem areas. It targets the testing practitioner population and provides them with a single go-to place to find perspectives, practices, trends, tools, and solutions to test applications as they face the evolving digital world. This book is divided into five parts where each part explores different aspects of testing in the real world. The first module explains the various testing engagement models. You will then learn how to efficiently test code in different life cycles. The book discusses the different aspects of Quality Analysis consideration while testing social media, mobile, analytics, and the Cloud. In the last module, you will learn about futuristic technologies to test software. By the end of the book, you will understand the latest business and IT trends in digital transformation and learn the best practices to adopt for business assurance.
Table of Contents (56 chapters)
Testing Practitioner Handbook
Credits
About the Author
Acknowledgement
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
Index

Chapter 38. Digital Transformation in Consumer Products and Retail Sector – QA Considerations

With the increasingly competitive trading environment, consumer products and retail (CPR) companies are re-thinking their global operating model. It is clearly understood that deploying the right operating model leads to cost-effective operating platforms, improved market insight, and, thereby, improved competitiveness.

In this chapter, we will discuss the following:

  • Current challenges in the CPR sector

  • Key trends in physical and online stores

  • Digital transformation in the CPR industry

  • An illustrative customer journey of a digital shopper in an omni-channel environment

  • An illustration of what being digital means for the CPR industry

  • Factors considered by digital shoppers

  • QA considerations and tests required in omni-channel CPR