In this chapter, I will provide a non-developer overview of an entire other side of SharePoint 2010, and that is an integrated Web Content Management (WCM) system. In the old days, SharePoint 2003 was an entirely separate product from the then Microsoft Content Management Server (MCMS) 2002 . The products came together in Microsoft Office SharePoint Server 2007, and have evolved nicely in SharePoint 2010!
The SharePoint 2010 template for web content management is the Publishing Site . To be fair, an all out developer's view of SharePoint 2010 WCM would be an entire book in itself, with topics such as, how to take the out-of-the-box publishing template and turn this into the graphical vision that a Designer would create (called a composite ) using Adobe tools (PSD file).
If you wish to view an example that I have worked on, go to http://www.lethbridge.ca and see the City of Lethbridge, which is near Calgary, Alberta in Western Canada. Literally, we received composites from a Designer...