So let's define BI with no assumptions. To us, BI is the ability to make decisions based on accurate and timely information. It's neither a report nor dashboard, nor is it just data. It is the insight obtained from the content and its presentation that gives us the information essential to make sound decisions for our business. It is your insight and experience combined with your data.

Imagine going to a dinner party and seeing a bowl of green beans with almonds on the table. You love green beans; they are your favorite vegetable. However, you have a nut allergy, and you visually see almonds with the green beans, so you know not to eat the beans. If we asked you, "Why aren't you eating the green beans, aren't they your favorite?" You'll respond, "I see almonds and I'm allergic to almonds." It's your knowledge combined with the visual of the dish that provides you with personal intelligence to stay away from the beans.

When you are trying to determine what BI your business or organization needs, ask yourself what information would make it easier for your firm to obtain its goals. Ask what problems you have and what information would help solve or prevent them from happening again. Focusing on a report or dashboard first will limit your options unnecessarily. As fast as the economy and technology change, one bad or misinformed decision can ruin your company and/or your career.