Book Image

The New Engineering Game

By : Tim Weilkiens
Book Image

The New Engineering Game

By: Tim Weilkiens

Overview of this book

Organizations today face an increasingly complex and dynamic environment, whatever their market. This change requires new systems that are built on the foundation of a new kind of engineering and thinking. The New Engineering Game closes the gap between high-level reflections about digitalization and daily engineering methods and tools. The book begins by describing the first three industrial revolutions and their consequences, and by predicting the fourth industrial revolution. Considering the fourth industrial revolution, it explains the need for a new kind of engineering. The later chapters of the book provide valuable principles, patterns, methods, and tools that engineering organizations can learn and use to succeed on the playfield of digitalization. By the end of the book, you’ll have all the information you need to understand the various concepts to take your first steps towards the world of digitalization.
Table of Contents (5 chapters)

Business Model Navigator

The Business Model Navigator (BMN), developed by the University of St. Gallen is a method to describe a business model (Oliver Gassmann, Karolin Frankenberger, Michaela Csik. The St. Gallen Business Model Navigator. Working Paper. University of St. Gallen. Accessed March 2018), (Oliver Gassmann, Karolin Frankenberger, Michaela Csik. The Business Model Navigator: 55 Models That Will Revolutionize Your Business. FT Press. 2015). Part of the navigator is a list of business model patterns that capture most of the existing business models.

There is no collective agreement on what an ideal part of a business model is. The BMC, with nine different sections (see the previous section, Business Model and Value Proposition Canvas), only covers the parts that the authors think are important for a business model.

A BMN business model pattern has only four dimensions: the Who, the What, the How, and the Value, as shown in Figure 4.5:

Figure 4.5: Magic...