Book Image

Instant LinkedIn Customization How-to

By : Anmol Jain
Book Image

Instant LinkedIn Customization How-to

By: Anmol Jain

Overview of this book

LinkedIn is a great social media platform which helps you connect with people online professionally. The website is very user friendly and this book itself covers the most important tools for job seekers and professionals as a whole with guaranteed results. Once you learn the basics from this book, you can master and explore the areas you enjoy the most. The book will take you through a broad range of topics on customizing your LinkedIn profile so it's personalized to your needs and preferences. "Instant LinkedIn Customization How-to" is written in such a way that each recipe is an independent new feature of LinkedIn. You can learn and apply a new concept by just reading any recipe. You will learn about customizing your profile, showcasing your works and projects to other users. Reach out to target recruiters and customers by growing your lifelong network and becoming popular. Discover different ways of finding jobs, using groups and much more. You will learn the art of customizing your profile and experience of networking using LinkedIn.
Table of Contents (7 chapters)

LinkedIn profile headline (Must know)

Every LinkedIn user can customize his/her profile headline. Your headline is the first thing that is read about you by other LinkedIn users, even before they get a chance to have a look at your detailed profile. Hence, this tool should be used wisely so that it can attract the right audience.

The following screenshot shows what a profile headline looks like:

How to do it...

To set up your LinkedIn profile headline, perform the following steps:

  1. Click on the Edit Profile button from the LinkedIn toolbar located at the top of the page that appears after you log in.

  2. Click on the button located next to your current headline, and you will see a screen, as shown in the following screenshot:

  3. Input the professional headline for the target audience.

How it works...

You've now learned how to update your LinkedIn profile headline. The key point is to be as specific as you can and put the right keywords that are search engine friendly and eye catching. Let me state a few examples:

  • Job seeker headline:

    5 years of exp in Java and .NET; looking for opportunities in Hong Kong

  • Service marketing headline:

    Helping fortune 500 companies increase revenues by designing better HR strategies

  • Examples of a few other interesting headlines:

    • Chief Operating Officer; building high performing sales teams that align with corporate vision

    • Experienced sales professional looking to positively impact a new organization

    • Retail technology solutions; developing high performing retail outlets


It is a good idea to refine and update your profile headline regularly, so that your profile is viewed by the right audience.