Book Image

Instant LinkedIn Customization How-to

By : Anmol Jain
Book Image

Instant LinkedIn Customization How-to

By: Anmol Jain

Overview of this book

LinkedIn is a great social media platform which helps you connect with people online professionally. The website is very user friendly and this book itself covers the most important tools for job seekers and professionals as a whole with guaranteed results. Once you learn the basics from this book, you can master and explore the areas you enjoy the most. The book will take you through a broad range of topics on customizing your LinkedIn profile so it's personalized to your needs and preferences. "Instant LinkedIn Customization How-to" is written in such a way that each recipe is an independent new feature of LinkedIn. You can learn and apply a new concept by just reading any recipe. You will learn about customizing your profile, showcasing your works and projects to other users. Reach out to target recruiters and customers by growing your lifelong network and becoming popular. Discover different ways of finding jobs, using groups and much more. You will learn the art of customizing your profile and experience of networking using LinkedIn.
Table of Contents (7 chapters)

Following your target companies (Should know)

We are always looking for companies either to find work or to find clients. With LinkedIn, it's easier to keep a track of your target companies. Once you identify your prospective clients, customers, or employers, you can start following these companies and be updated about their latest news, insights, and career updates.

How to do it…

To follow a company, perform the following steps:

  1. To follow a company, all you need to do is to search for the company and click on the Follow button, as shown in the following screenshot:

  2. On the company's page, you will see four tabs—Home, Careers, Products & Services, and Insights.

    • Home: This tab provides you with brief information and updates about your network in that company

    • Careers: This tab provides information about job openings, employee reviews, and HR contacts

    • Products & Services: This tab provides information about company products and services, and any updates on them

    • Insights: This tab provides information about new hires, departures, connection graphs, most popular company locations, and most common skills of the employees

How it works…

As LinkedIn regularly updates its website and company pages, it is becoming more important to follow your target companies to find your dream job or acquire a new customer. You can learn about all the latest happenings in the company. This would definitely help you in the near future.


Do not follow hundreds of companies. It would be a good idea to follow fewer companies and stay focused on them for job openings, news updates, and latest trends.

There's more...

Apart from following the companies, you should also be updated about the latest news in the functions and industries relevant to you by using the News section located on the LinkedIn toolbar.

LinkedIn has also introduced a new feature where you can follow the world's leading influencers and thought leaders at