Book Image

Enterprise Agility

By : Sunil Mundra
Book Image

Enterprise Agility

By: Sunil Mundra

Overview of this book

The biggest challenge enterprises face today is dealing with fast-paced change in all spheres of business. Enterprise Agility shows how an enterprise can address this challenge head on and thrive in the dynamic environment. Avoiding the mechanistic construction of existing enterprises that focus on predictability and certainty, Enterprise Agility delivers practical advice for responding and adapting to the scale and accelerating pace of disruptive change in the business environment. Agility is a fundamental shift in thinking about how enterprises work to effectively deal with disruptive changes in the business environment. The core belief underlying agility is that enterprises are open and living systems. These living systems, also known as complex adaptive systems (CAS), are ideally suited to deal with change very effectively. Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body—culture, mindset, and leadership—and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility.
Table of Contents (23 chapters)
Enterprise Agility
About Packt
Forewords
Endorsements
Contributors
Preface
Other Books You May Enjoy
Index

Significance


Until recently, most companies, especially well-established ones, served their customers in predictable ways and could largely take their customers for granted. Most product segments had a few established brands and the customer did not have much to choose from. High entry barriers were a huge deterrent for new players, which meant that for most products and services, enterprises were in a market-driving position. Consumers made their buying decisions based on a sequential "funnel" model of awareness-interest-desire-action. The consumer had no other source of information about the products than what was provided by the marketers and, more importantly, the engagement with the consumer was extremely minimal until the "action," that is, ready to buy stage was reached.

Contrast this with today's environment, where the customer has plenty of choice, a new player can suddenly crop up and disrupt the market with a unique offering, there is plenty of independent information available...