In this chapter, we will create a whole marketing campaign, going through each of the automatic steps we'll take. We will leverage all the concepts and recipes throughout the book in a single project that will require different steps.
Let's take an example. For our project, our company wishes to set up up a marketing campaign to improve engagement and sales. A very laudable effort. To do so, we can divide the action into several steps:
- We want to detect the best moment to launch the campaign, so we will be notified from different sources about keywords that will help us make an informed decision
- The campaign will include the generation of individual codes to be sent to potential customers
- Parts of these codes will be sent directly to users over their preferred channel, text message or email
- To monitor the result of the campaign, the sales information...