Quality over quantity
Two people make a post on LinkedIn at the same time regarding the same topic. Connection A has 10,000 connections, while connection B has 800 connections. After a day, connection A's post has two likes and no comments, while B's post has 14 likes and 22 comments.
Figure 5.7 – Looking toward quality
When I first came across a situation like this, I was confused; was connection A doing something wrong, or was connection B? Let me break it down.
Connection A is focusing on growing their network, paying little attention to who is being added to their network. The number of connections is a vanity metric; it looks good at first glance but if you look deeper, it is meaningless.
A more useful measure is how many times, and at what frequency, your connections interact with you. By this measure, connection B is definitely doing something right, but what?
Well, if you have been reading this chapter, connection B...