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Data Analysis Using SQL and Excel

Data Analysis Using SQL and Excel - Second Edition

By : Gordon S. S. Linoff
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Data Analysis Using SQL and Excel

Data Analysis Using SQL and Excel

By: Gordon S. S. Linoff

Overview of this book

Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way. Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS.
Table of Contents (18 chapters)
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1
Foreword
17
EULA

Competing Risks

The opening lines to Leo Tolstoy’s classic novel Anna Karenina are often translated as: “All happy families are alike; each unhappy family is unhappy in its own way.” This book is not about Russian literature, but what Tolstoy wrote in the 19th century about families is also true of customers in the 21st century. Happy customers who stay are all alike because they remain customers. Unhappy customers stop, and they do so for a variety of reasons. Although perhaps not as compelling as the family tragedies in a Tolstoy novel, these different reasons are of analytic interest. Competing risks is the part of survival analysis that quantifies the effects of these different reasons.

Examples of Competing Risks

One way to think about competing risks is to imagine a guardian angel “competing” with various devils of temptation for each customer. The guardian angel encourages each customer to remain happy, loyal, and paying. The various devils of...

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Data Analysis Using SQL and Excel
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