Book Image

Data Science Using Python and R

By : Chantal D. Larose, Daniel T. Larose
Book Image

Data Science Using Python and R

By: Chantal D. Larose, Daniel T. Larose

Overview of this book

Data science is hot. Bloomberg named a data scientist as the ‘hottest job in America’. Python and R are the top two open-source data science tools using which you can produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Each chapter in the book presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. You’ll learn how to prepare data, perform exploratory data analysis, and prepare to model the data. As you progress, you’ll explore what are decision trees and how to use them. You’ll also learn about model evaluation, misclassification costs, naïve Bayes classification, and neural networks. The later chapters provide comprehensive information about clustering, regression modeling, dimension reduction, and association rules mining. The book also throws light on exciting new topics, such as random forests and general linear models. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. By the end of this book, you’ll have enough knowledge and confidence to start providing solutions to data science problems using R and Python.
Table of Contents (20 chapters)
Free Chapter
1
ABOUT THE AUTHORS
17
INDEX
18
END USER LICENSE AGREEMENT

14.2 A SIMPLE EXAMPLE OF ASSOCIATION RULE MINING

We begin with a simple example. Suppose that a local farmer has set up a roadside vegetable stand and is offering the following items for sale: {asparagus, beans, broccoli, corn, green peppers, squash, and tomatoes}. Denote this set of items as I.

One by one, customers pull over, pick up a basket, and purchase various combinations of these items, subsets of I.

Let D be the set of transactions represented in Table 14.1, where each transaction T in D represents a set of items contained in I.

TABLE 14.1 Transactions made at the roadside vegetable stand

Transaction Items Purchased
1 Broccoli, green peppers, corn
2 Asparagus, squash, corn
3 Corn, tomatoes, beans, squash
4 Green peppers, corn, tomatoes, beans
5 Beans, asparagus, broccoli
6 Squash, asparagus, beans, tomatoes
7 Tomatoes, corn
8 Broccoli, tomatoes, green peppers
9 Squash, asparagus, beans
10 Beans, corn
11 Green peppers, broccoli, beans, squash
12...