Book Image

Data Science Using Python and R

By : Chantal D. Larose, Daniel T. Larose
Book Image

Data Science Using Python and R

By: Chantal D. Larose, Daniel T. Larose

Overview of this book

Data science is hot. Bloomberg named a data scientist as the ‘hottest job in America’. Python and R are the top two open-source data science tools using which you can produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Each chapter in the book presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. You’ll learn how to prepare data, perform exploratory data analysis, and prepare to model the data. As you progress, you’ll explore what are decision trees and how to use them. You’ll also learn about model evaluation, misclassification costs, naïve Bayes classification, and neural networks. The later chapters provide comprehensive information about clustering, regression modeling, dimension reduction, and association rules mining. The book also throws light on exciting new topics, such as random forests and general linear models. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. By the end of this book, you’ll have enough knowledge and confidence to start providing solutions to data science problems using R and Python.
Table of Contents (20 chapters)
Free Chapter
1
ABOUT THE AUTHORS
17
INDEX
18
END USER LICENSE AGREEMENT

EXERCISES

CLARIFYING THE CONCEPTS

  1. What are the two main objectives of the bank_marketing analysis, as stated in the Problem Understanding Phase?
  2. What are the three ways we plan to accomplish the objective of learning about our potential customers.
  3. Explain how we plan to accomplish the objective of developing profitable models for identifying likely positive responders.
  4. Describe two reasons why it might be a good idea to add an index field to the data set.
  5. Explain why the field days_since_previous is essentially useless until we handle the 999 code.
  6. Why was it important to reexpress education as a numeric field?
  7. Suppose a data value has a z‐value of 1. How may we interpret this value?
  8. What is the rough rule of thumb for identifying outliers using z‐values?
  9. Should outliers be automatically removed or changed? Why or why not?
  10. What should we do with outliers we have identified?

WORKING WITH THE DATA

For the following exercises, work with the bank_marketing_training data...