Book Image

Data Science Using Python and R

By : Chantal D. Larose, Daniel T. Larose
Book Image

Data Science Using Python and R

By: Chantal D. Larose, Daniel T. Larose

Overview of this book

Data science is hot. Bloomberg named a data scientist as the ‘hottest job in America’. Python and R are the top two open-source data science tools using which you can produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Each chapter in the book presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. You’ll learn how to prepare data, perform exploratory data analysis, and prepare to model the data. As you progress, you’ll explore what are decision trees and how to use them. You’ll also learn about model evaluation, misclassification costs, naïve Bayes classification, and neural networks. The later chapters provide comprehensive information about clustering, regression modeling, dimension reduction, and association rules mining. The book also throws light on exciting new topics, such as random forests and general linear models. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. By the end of this book, you’ll have enough knowledge and confidence to start providing solutions to data science problems using R and Python.
Table of Contents (20 chapters)
Free Chapter
1
ABOUT THE AUTHORS
17
INDEX
18
END USER LICENSE AGREEMENT

3.1 THE BANK MARKETING DATA SET

We will illustrate how to perform the first two phases of the Data Science Methodology using the bank_marketing_training and bank_marketing_test data sets. Readers may download these data sets from the book series web site: www.dataminingconsultant.com. These data sets are adapted from the bank‐additional‐full.txt data set1 from the UCI Machine Learning Repository.2 We use only four predictors (age, educations, previous_outcome, and days_since_previous), plus the target, response. The data relate to a phone‐based direct marketing campaign conducted by a bank in Portugal. The bank was interested in whether or not the contacts would subscribe to a term deposit account with the bank. The bank_marketing_training data set contains 26,874 records, while bank_marketing_test contains 10,255 records.